| 作者 |
 猎头职位：B2B Marketing Manager Location:BJ/SH |
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avin
头衔: 海归上尉
加入时间: 2007/11/05
文章: 43
海归分: 9578
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作者：avin 在 海归招聘 发贴, 来自【海归网】 http://www.haiguinet.com
POSITION: Marketing Manager
DEPARTMENT: Marketing
REPORTING TO: Manager, Marketing & BD, North Asia
LOCATION: China
DIRECT REPORTS: 4
PURPOSE:
To lead the marketing communications function in China and communicate the value added proposition/USP of all Company products and services.
ACCOUNTABILITIES:
• Manage the Marketing Communications team in China and provide support to both direct and channel sales activities across our full range of products and services
• Utilise channels such as advertising, targeted direct mailing, client networking activities, press conferences and exhibition/seminar sponsorships in order to carry out segment based marketing activities and create lead generation opportunities
• Manage launch of new and existing product offerings for Company in China
• Take responsibility for creation and distribution of press releases, media announcements and customer communications
• Maintain regular contact with media networks, in order to develop a strong company profile
• Develop and supervise creation of product literature and other related marketing communications material such as internal and external company newsletters
• Manage third party vendors for advertising, PR, souvenirs and printing services
• Coordinate consolidation of a marketing database for China, and oversee its maintenance
• Supervise updating of material on the Company China website
• Monitor adherence to branding on all printed materials and other communications and supervise quality control of design and content
• Seek local alliances/informal partnerships with associations in order to extend market reach and develop organisational profile
• Assist in drafting of client/business partner pitch and proposal documentation
• Keep sales team and channel partners equipped with necessary sales support material (marketing kits, training materials and sales kits)
• Ensure that marketing and sales initiatives are developed and implemented effectively and according to schedule and implement a process to track ROI
• Input on allocation of marketing budget in context of key strategic objectives and manage the marketing communications budget in a way as to maximise the return on funds invested
KNOWLEDGE, COMPETENCIES & EXPERIENCE:
Knowledge:
• Degree in marketing or related discipline
• MBA or additional postgraduate qualification preferred
• Broad-based marketing experience
• In depth understanding of the China market
Competencies:
• Languages: fluent Mandarin and English essential
• Excellent communication skills – oral and written
• Strong copywriting and presentation skills
• Proven track record of improving market share and preference
• Must be able to work in and contribute to a strong united team environment
• Ability to work with staff in further building marketing skills and capabilities
• Leadership skills
• Strong planning and project implementation capability to ensure tight timelines are met
• Ability to clearly focus on the key marketing issues that need addressing without distraction from less important matters. Prioritisation skills are essential.
Experience:
• At least 6 years of relevant experience in B2B marketing for a multinational corporation based in China, with demonstrated progress and evidence of increasing amounts of responsibility
• Experience in marketing for the professional services industry (legal or accounting)
• Experience in managing teams and fostering strong teamwork in a changing environment
KEY PERFORMANCE INDICATORS:
• Increased revenue
• Increased penetration (market share and share of wallet) of key customers and key segments
• Increased product and brand awareness and preference
• High return on investment for marcoms and other spending
• Ability to meet budgets and provide accurate and timely analysis of deviations and variances
pls contact
[email protected]
作者：avin 在 海归招聘 发贴, 来自【海归网】 http://www.haiguinet.com
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 猎头职位：B2B Marketing Manager Location:BJ/SH -- avin - (4225 Byte) 2008-3-06 周四, 15:12 (1608 reads)
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